03 Nov Real Estate Listings on Social Media
The Best Benefits of Listing a Property on Social Media Sites
“Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand”
– Amy Jo Martin, New York Times best selling author, speaker, and entrepreneur.
If you are thinking about selling your home, you should know that gaining traction in the property market requires generating high-quality, qualified sales leads that have high chances of turning into sales. One of the best ways to achieve this goal is by leveraging the power of social media.
Social media is not just a platform to connect with friends and family. You can use the platform to better connect with prospective customers, and boost real estate marketing efforts. By listing properties on social media sites such as Facebook, Instagram, and others, we can boost awareness and connect you to a large number of targeted audiences. Consider the following facts:
- About 15 million people in Australia use Facebook to connect with friends and relatives,
- com receive about 14.4 million hits from Australia,
- There are nearly 5 million monthly active Australian Instagram users,
- Around 2.8 million people in Australia have an active Twitter account,
- Google Plus has about 60, 000 active Australian users.
The above stats clearly show that social media offers a great opportunity for home sellers to connect with buyers in the Bendigo real estate market. Following are some of the benefits of listing properties in social media sites.
1. Saves Time and Money
Social media allows you to market your property using fewer resources. It is one of the most cost effective ways to promote real estate among the target audiences. Moreover, using social media leads to faster responses.
Social Media provides an opportunity to market real estate property in Bendigo to a specific target audience and obtain real time response from interested buyers in a cost-effective way. What’s best about listing real estate properties in Bendigo on social media, is it delivers cost effective ROI (return on investment).
2. Take Advantage of Short Videos to Promote Property
Social media sites such as YouTube, Google Plus and Facebook allow us to post short videos of your real estate properties for sale. Adding a video of properties listed at Bendigo Bestagents in social media sites will help generate and increase qualified responses. The visual content enables potential buyers to make an informed enquiry, based on first impressions, as to whether the property satisfies their requirements. Target customers will know whether the real estate property satisfies their requirements by seeing the video posted on a social media site, and contact us for further details.
3. Build Recognition and Trust
By investing time and effort in social media marketing, we will be able to quickly build recognition and trust among the online users for you. It will provide us greater opportunity to syndicate our content and increase the visibility of real estate for sale in and around the Bendigo region.
When satisfied, customers comment on properties promoted using social media sites, it will create a positive impression among the online visitors and social media users.
In short, by employing social media channels, we can increase the visibility of properties for sale in the Bendigo property real estate market.
The time when it was sufficient to invest your efforts, time, and money solely on traditional real estate marketing methods such as window display, newspaper advertising, and For Sale signs to sell or buy a property are long gone. Today, there needs to be a strong Social Media presence to ensure you are connecting with all buyer demographics.
When social media is included in the marketing equation, it will ensure property exposure to the maximum number of targeted demographics. The use of Social Media channels such as Facebook, Twitter, Google Plus, YouTube, and Instagram will allow us to better engage with the audience, promote real estate properties in the Bendigo region, and propagate our message to a large number of online audiences.