Best Agent Bendigo


How a real estate brand was born and raised. By CEO and Founder, Ray Wood

You’ve probably noticed just how competitive the real estate industry is.

In many areas, there are hundreds of real estate professionals all competing to be the agent chosen to represent the seller.

At Bestagents, we think competition is great. Consumer choice forces innovation and a healthy competitive environment.

For the most part, this competition makes agents better in an industry that doesn’t have the best reputation.

Back in 2005 when Bestagents was just getting started, we looked for ways to position our business and our brand as something different in the market.

We researched exactly what it is that consumers are looking for in a real estate solution and we found three clear outcomes most property sellers desired.

First, they wanted a top selling price. Second was a sale in a reasonable time and third was a great real estate experience.

Let’s take a quick look at each one and what we decided to do about them.

A top selling price

One of real estate’s special qualities is that it has no recommended retail price. Property prices are completely unregulated and live in a free market environment.

This seems to be a fact lost on many agents. You really only get one shot at selling and I believe it’s an owner’s right to shoot for the best possible result. The best results happen when owner and agent work together to influence the selling price with excellent marketing, experience, exceptional client care and communication, careful negotiation and buyer management.

For many years I tested and perfected a selling system that works regardless of market conditions, buyer demand, the economy or interest rates.

If you’ve had a chance to read my book (How To Sell Your Home For More) I give examples as to how this system works and how it can provide extraordinary benefits to the seller.

The way a property looks and even smells are contributing factors. Exceptional marketing isn’t difficult. You just need to know what works and what doesn’t. There’s a proven formula at work here.

If your agent can’t illustrate and offer evidence as to how they can achieve a top market result, they are probably not the best fit for you.

Bendigo Bestagents can provide you with a copy of How To Sell Your Home For More.

A sale in a reasonable time

One thing to look out for when you’re selling is what we call ‘average days-on-market.’

This is the average time it takes to sell a property in your area. Your agent will be able to give you this number.

A great marketing campaign is mindful of days on market as a property that sits around for too long will rarely sell for a top market price.

In fact, many exceptional selling results will happen quickly, especially in a strong seller’s market where there is plenty of demand.

In most markets, buyers go through a process that prepares them to buy.

They will organise their finance, find out what kind of deposit they need then start looking at property for sale before making offers and eventually negotiating to buy.

So when an attractive property hits the market, the very best buyers are ready to pounce. This is where a good agent gets to work to handle multiple buyers (a bidding war) and guide them through the process to ensure their client, the seller, can maximize their selling result.

My message here is to be ready for a good early offer. A good agent will guide you here but be careful not to pass up a price that is never repeated.

A great real estate experience

Buying and selling property can be stressful. Any transaction involving a large sum of money usually is.

I believe a great real estate experience comes from great communication and this works both ways between client and agent.

If you have questions or concerns, speak up. If your intuition tells you something isn’t quite right, seek an explanation until you feel right about it.

When you’re buying or selling, great communication with your agent isn’t an option. It’s even more than a professional courtesy. It’s central to the success of the whole transaction and the main reason why things can go sour.

When you’re interviewing agents to act on your behalf, let them know how important this is to you and look for evidence they are great communicators before you give them the green light.

I wish you good luck with your sale or purchase. There is a wealth of information available to help you with the very best solution.

Bestagents member are armed and ready with help in any number of ways. For example, ask them to recommend a tradesperson to help you get ready to sell.

My final piece of advice is to choose a great marketer. Someone who can provide plenty of evidence of his or her success

The reality is that there are plenty of real estate agents out there, but there aren’t as many great marketers. For the very best result, you’re going to need both.


Ray Wood
Founder & CEO Bestagents Group

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